Technological Revolution Enables New Services and Earnings Logics

Trends such as digitisation, consumerisation, Big Data, the Internet of Things, (IoT), mobility and cloud services are rapidly shaping our business environment, enabling new services and earnings logics at local and global level. To identify and tap into these new opportunities, service providers and users need to be adaptable and proactive.

Locally and globally

Localism is a popular ecological and – on a broader scale – economic trend, whose impacts should not be underestimated: responsibility and the wellbeing of our local environment matter. However, we need to differentiate between genuinely local and global operations. This will lead to greater efficiency – not developing things ourselves that we can easily source elsewhere, or sourcing from afar without good reason.

People's understanding of data security is improving. We can benefit from the opportunities of an open environment, while ensuring system availability and accessibility, and data confidentiality.

Advanced technology for everyone

Trends such as Big Data, the Internet of Things (IoT), mobility and cloud services have been transforming our business environment for some time. These involve a number of interconnected issues; for example, to use IoT, you need Big Data or cloud services.

As these technologies enter more widespread use, their benefits are becoming available to more people. A huge initial investment or long R&D cycles are no longer required; instead, customers have immediate access to products and services.

In this, the bottleneck is not technology, but the ability to identify and exploit business opportunities.

Software as a Service increasingly popular

IT procurement used to be about projects and systems, or bigger outsourcing packages. Today, cloud services and consumerisation are driving change and boosting the popularity of SaaS solutions.

Entire business process components are bought in as a service, where the technical systems are never operated or even directly used by the buyer. This turns IT service suppliers into business service producers. The service producer plays a larger role in the chosen process element, while the buyer manages the overall process.