Everything that can go digital is going digital. This is forcing companies and public sector organisations to invest in electronic service channels, digital services, e-services, online shopping, and productivity improvement in information work. Such self-reinvention and service development is an ongoing process.
Digia provides digital services such as consulting, multichannel services, mobility and service management, all designed to sharpen the competitive edge of its customers. Developing Services represents a major segment in Digia's domestic business and supports Digia's overall service offering with online shopping and work management solutions, and cloud services.
Drawing on Digia's in-depth customer understanding, customers can tap into current market trends such as consumerisation, digitisation, the growing need for self services, Big Data, the Internet of Things and information-based management, to create new services and earnings logics. Creating something new, whether in consumer services, B2B services, or within a company, requires the modernisation of existing operating models and processes, and an understanding of the impacts of change on IT architecture.
Customer companies need a skilled, visionary partner to help them understand the phenomena associated with digitisation, to prepare development projects, to design multichannel service, to develop service concepts, to implement services and to engage in ongoing development work.
Digia helps its customers to change in the rapidly changing and increasingly global business environment. Using our service management capabilities to support our customers is an increasingly important part of our service portfolio.
In 2014, Digia took determined steps to develop and simplify its offering. Renewal of its service development offering focused on product-based solutions such as service management, cloud services and mobility.
In 2014, moderate growth was seen in demand for these services, largely due to the general economic uncertainty and cost pressures, with customers predominantly investing in basic systems. However, demand perked up towards the year-end.
In the future, digital services will represent an increasingly large proportion of the services provided by companies and public-sector organisations. This change will further accentuate cost efficiency, requiring the development of service centres and entirely new service concepts. In addition to service management, other key priority areas will include data security and transparency.