Steering Operations is a Major Growth Area in Our Business Strategy for Domestic Segment

Companies want to offer products and services that deliver a better customer experience, while improving performance, cost efficiency and business foresight. Greater competitiveness is not always just about slicker processes; new operating models are also needed, in business operations in general, production, logistics and workforce management.

Steering Operations provides solutions for business operations, production and workforce management, investment and asset management, and NGO activities. Its offering includes Digia’s own software products, solutions based on third-party products, and end-to-end delivery and lifecycle services.

Efficiency gains across the value chain

Digia's solutions help to secure operational reliability and a seamless customer experience. The aim is continuous operational and efficiency gains, and greater predictability and transparency, while enabling flexible, customer-driven operating models in a multi-channel environment.

Steering Operations is Digia's largest product and service portfolio and accounts for a major portion of the company's net sales. It is also a major growth area in Digia's business strategy for Domestic segment.

In addition to in-depth customer understanding, Digia's key competences include strong proprietary and third-party products, comprehensive solutions, and extensive services and service concepts.

Proprietary software products offer growth potential

In 2014, we continued our strong focus on the Steering Operations business with the aim of developing proprietary software products. This generated new customer cases and created growth potential for the future. Demand is growing strongly for integrated e-commerce, analytics and mobility solutions.

In 2014, demand for ERP systems was healthy, but customer caution due to the general economic outlook prolonged our sales cycles. There were sectoral differences in demand.

Moderate growth is anticipated in the Steering Operations business for 2015. Workforce management solutions and the related proprietary software products are expected to become a new, rapidly growing business area. In 2015, we will also focus on creating new earnings logics based on service centre models and cloud services.